The Best Drinks for a BBQ Garden Party
These are three Fierce beers and two coolers worth having around for your next BBQ. Matched to the food, the moment, and the people enjoying their time with you.
Fierce Blog
Beer that gives back to good causes: how Fierce for Good is scaling up
The second Fierce For Good release. This Beer Gives Back channels funds into community wellbeing. Ten percent of profit from every can sold goes directly to the Co-op Foundation, the retailer's charitable arm, which supports communities across the UK
Three Scottish Craft Beers Made for Scotland's World Cup Return
Scotland are back at the World Cup for the first time in 28 years. Fierce Beer, Aberdeen-born, proudly Scottish and incapable of letting a moment like this pass quietly, has launched three beers built for exactly this occasion.
Poetry Is In The Streets: Fierce Beer Was the Official Beer of NUART Aberdeen 2026
Fierce Beer was the official beer of NUART Aberdeen 2026. The festival beer carried the name of this year's theme, Poetry Is In The Streets, and it poured across select Aberdeen venues throughout what became one of the most talked-about editions of the festival in years.
Northern Lights Beer Festival 2027: Year 3 will be the biggest yet
What changes for Northern Lights Beer Festival in 2027 is ambition. We've spent two years building something that the wider craft beer world is paying attention to, and now we're ready to push it further once again.
Northern Lights Beer Festival 2026: Aberdeen Delivers
Aberdeen showed up in force for Northern Lights Beer Festival 2026, with 1,600 tickets snapped up across two sold-out sessions at the iconic Music Hall. Featuring standout breweries from across the UK and exclusive Fierce collaborations brewed for the day, this year’s festival set a new benchmark for craft beer...
New 7.2% Hazy IPA: Find 'Plume' Exclusively in over 200 Asda Stores Nationwide
From 13 April 2026, our latest premium release, Plume, lands exclusively in over 200 Asda stores across the UK. This isn't just another addition to the shelf; it is a 7.2% Hazy IPA designed to showcase the technical skill and independent spirit of Fierce Beer.
This IPA Plants Trees: Available Nationally at Sainsbury’s
Our first Fierce For Good release, This IPA Plants Trees, has officially arrived on Sainsbury’s shelves across the UK. This 6.2% hazy IPA combines notes of mango and papaya with a mission to restore native forests. Learn more about the beer and the first donation already made by the Fierce...
Fierce For Good: using our beer as a force for change, starting with a national Sainsbury’s launch
From day one, Fierce has been about doing things differently. The Fierce For Good Foundation is our commitment to a future where growth and responsibility go hand in hand. Your choice of beer helps to plant the seeds of something bigger.
Rush Beer by Fierce Beer: Official European Brewer of Rush Golden Ale and Lager
How a Scottish craft brewery earned the right to brew for one of rock's greatest ever bands, and why 2027 is shaping up to be the biggest chapter yet.
A Fierce Guide to: Strata® Cryo Hops®
How do you make one of the world’s best hops even better? Concentrate it.
Northern Lights Beer Festival 2026: Aberdeen’s Craft Beer Festival Returns
The Northern Lights Beer Festival provides a rare opportunity for craft beer enthusiasts to sample beers from leading independent U.K breweries right in the middle of Aberdeen.
The Best Alcohol Free Craft Beer in the UK?: Brewed without compromise. Fierce Beer brew for everyone
Fierce Beer have been brewing quality alcohol free craft beer for a number of years. This guide cuts the nonsense and explains why AF beer is a great choice and how you find the best of it.
Pumpkin Spice Latte returns
We've brought Pumpkin Spice Latte back. It had a year off in 2024 but returns better than ever. Learn a little about the origin and history of PSL ahead of the official UK launch in august 2025.
A Tall Ships thank you from Aberdeen City Council and one from us to you.
We received a lovely letter from Aberdeen City Council with the title “With Heartfelt Thanks — Tall Ships Races Aberdeen 2025”. It wasn't only for us of course. The letter from the Chief Executive was to thank all the people, partners and businesses involved with making the event the success...