Rush Beer and Fierce Beer: How the Partnership Began
Some business relationships begin with spreadsheets. This one began with a lifelong love of music. For Fierce Beer's Managing Director, they're the band. The soundtrack to decades of memories. So when the opportunity arose to become the official European brewer of Rush beer, it was an easy conversation.
The collaboration has become a serious commercial partnership with real reach across Europe. Fierce Beer, based in Aberdeen, Scotland, has built its reputation on bold, characterful beers that don't compromise. That ethos sits naturally alongside Rush's legacy. Rush are a band whose entire career was defined by refusing to take the easy route. As the official European brewer of Rush beers, Fierce take that responsibility seriously.
Rush Golden Ale and Rush Lager: The Official Rush Beers
Fierce brew two official Rush beers, designed to be crowd-pleasing. No easy feat when you're brewing for audiences of tens of thousands across multiple countries.
Rush Golden Ale is a smooth, approachable ale with a warm golden hue and a clean finish. Biscuity malt, a gentle hop presence and easy drinkability make it the ideal companion for a long live set.
Rush Lager is crisp, clean and cold. Brewed to Fierce's exacting standards, it delivers a refreshing pour with a light body and bright bitterness. When the lights are blazing and the volume is up, a well-made lager is exactly what a crowd wants. Rush Lager is exactly that.
A hit with individual Rush fans and a complete draught solution for Rush events. Fierce's officially brewed European range has something for ale drinkers and lager drinkers alike.
Rush 2027 World Tour: The Official Rush Beer Spreads it's Wings Throughout Europe
Rush have announced a major world tour for early 2027. Arenas across multiple countries will host hundreds of thousands of fans over the course of the run. As the official European brewer of Rush beer, Fierce are working to ensure Rush Golden Ale and Rush Lager can be available at shows across the tour route. Fierce are in active conversations with European import and distribution partners to map out coverage across each tour city.
This presents a rare opportunity for venue operators, hospitality managers and local trade accounts near the 2027 tour route. To have the band's own officially brewed beer, being poured at shows as an authentic part of the fan experience.
More Than Beer on Tap
A craft brewery from Aberdeen, built on genuine passion for beer, became the official European brewer for a band whose music has meant something real to millions of people for over fifty years.
For Fierce, crafting the beer that can be poured at Rush shows in the venues, for the fans, on nights that become memories is no small thing.
