Fierce For Good Foundation
Our commitment to use our growth as a force for positive change.
To mark our tenth birthday in April 2026, we took stock of our place in our industry, and the world around us. To mark the milestone, we launched the Fierce For Good Foundation.
Fierce are growing in both scale and ambition. We recognise the impact that increased production can have. As we enter our second decade in business, we decided to do something about that impact.
Fierce For Good exists to use our business and our platform to make positives in the world – for people, communities and the natural environment.
Beer produced under the Fierce For Good banner will give our growing community of ethically-minded consumers the opportunity to give back to the world, simply by choosing to buy our beer. A cut of the profits from the sale of every single Fierce For Good beer goes directly to the foundation, to be distributed to a range of causes - from local community initiatives to environmental restoration, animal protection, and social wellbeing programmes.
We're making good…
A dedicated fund supports a range of causes, from local community initiatives and social wellbeing programmes to large scale environmental restoration.
The Foundation is overseen by an internal steering committee made up of employees from across Fierce Beer, including brewing, bars, sales, operations and marketing. No directors sit on the committee.
…while being transparent
Every pound raised for Fierce For Good is recorded in a dedicated account.
We will publish an annual Impact Summary detailing total funds raised, how much has been distributed, and the specific projects supported.
We will clearly state the portion of profits going to Fierce For Good whenever we run a fundraising beer, product or event.
Vision
We aim to use our business to contribute to lasting positive change in our world – one beer, one community, and one project at a time.
Vision
We aim to use our business to contribute to lasting positive change in our world – one beer, one community, and one project at a time.
Beliefs
Beer can be a force for good.
Communities thrive when supported, empowered and connected.
Protecting and restoring the natural world is essential for a sustainable future.
Transparency, honesty and integrity must guide everything we do.
Purpose
Fierce For Good exists to use our business and our platform to make positive change in the world – change for people, communities, and the natural environment.
Vision
We aim to use our business to contribute to lasting positive change in our world – one beer, one community, and one project at a time.
Beliefs
Beer can be a force for good.
Communities thrive when supported, empowered and connected.
Protecting and restoring the natural world is essential for a sustainable future.
Transparency, honesty and integrity must guide everything we do.
Purpose
Fierce For Good exists to use our business and our platform to make positive change in the world – change for people, communities, and the natural environment.
Pouring our heart and soul into it
From day one, Fierce has been about doing things differently.
With Fierce For Good, we are committing to a future where growth and responsibility go hand in hand.
We want to help create a world where business plays its part in lasting positive change.
Fierce for Good
Our growth is a force for positive change.
The Fierce for Good Foundation is an initiative of Fierce Beer Ltd. It is not a registered charity but operates to the highest standards of transparency ,ethics and social and environmental responsibility.