Mango, peach and a soft tropical finish, still gluten-free and vegan since day one. While the category got flooded with near-identical juice bombs and rising ABVs, Fancy Juice kept its head down. No reinventing, no chasing the next big hop drop, just the same proven recipe, refined batch by batch.
Fierce Iron Brew Cooler is on shelves now in 436 Sainsbury's stores across the UK, fresh off its television debut on Channel 4's Sunday Brunch. Grab some cans and taste what the nation is talking about.
Pre-orders are open now for three new Fierce cask beers, heading to pumps and glasses across the Tennent's Direct estate. Find out how that happened, and what's coming.
Fierce Beer's SALSA Plus Beer accreditation sits on nine years of SALSA accreditation and two years of meeting brewing's toughest module within it, batch after batch, whether the beer reaches a supermarket shelf, a pub cellar or a can in someone's fridge. That is the promise behind the badge, on...
Fierce Beer's fundraising foundation has announced its first charity partnership, teaming up with Rewilding Britain to support the long-term restoration of Britain's natural landscapes.
Help put Cerveza, Peach, and Fierce Iron Brew on the 2026 We Are Beer Top 50 UK Beers. Voting is open from Tuesday 02 June until Friday 12th June.
These are three Fierce beers and two coolers worth having around for your next BBQ. Matched to the food, the moment, and the people enjoying their time with you.
The second Fierce For Good release. This Beer Gives Back channels funds into community wellbeing. Ten percent of profit from every can sold goes directly to the Co-op Foundation, the retailer's charitable arm, which supports communities across the UK
Scotland are back at the World Cup for the first time in 28 years. Fierce Beer, Aberdeen-born, proudly Scottish and incapable of letting a moment like this pass quietly, has launched three beers built for exactly this occasion.
Fierce Beer was the official beer of NUART Aberdeen 2026. The festival beer carried the name of this year's theme, Poetry Is In The Streets, and it poured across select Aberdeen venues throughout what became one of the most talked-about editions of the festival in years.
What changes for Northern Lights Beer Festival in 2027 is ambition. We've spent two years building something that the wider craft beer world is paying attention to, and now we're ready to push it further once again.
Aberdeen showed up in force for Northern Lights Beer Festival 2026, with 1,600 tickets snapped up across two sold-out sessions at the iconic Music Hall. Featuring standout breweries from across the UK and exclusive Fierce collaborations brewed for the day, this year’s festival set a new benchmark for craft beer...
From 13 April 2026, our latest premium release, Plume, lands exclusively in over 200 Asda stores across the UK. This isn't just another addition to the shelf; it is a 7.2% Hazy IPA designed to showcase the technical skill and independent spirit of Fierce Beer.
Our first Fierce For Good release, This IPA Plants Trees, has officially arrived on Sainsbury’s shelves across the UK. This 6.2% hazy IPA combines notes of mango and papaya with a mission to restore native forests. Learn more about the beer and the first donation already made by the Fierce...
From day one, Fierce has been about doing things differently. The Fierce For Good Foundation is our commitment to a future where growth and responsibility go hand in hand. Your choice of beer helps to plant the seeds of something bigger.
