Scotland are back at the World Cup for the first time in 28 years. Fierce Beer, Aberdeen-born, proudly Scottish and incapable of letting a moment like this pass quietly, has launched three beers built for exactly this occasion. Hometown, Iron Brew and Fierce IPA are available now, each wearing label artwork inspired by a different era of the Scotland kit.
These are existing Fierce beers given new labels drawn from two eras of the Scotland kit: the current home and away strips, and the iconic 1990 third kit. The people who brew them will be watching every match with the same level of nervous energy as every other Scotland fan. It just happens that they also brew beer for a living.
What are the three Scotland World Cup beers from Fierce Beer?
The collection covers three beers, three formats and two distinct moments in Scotland's football history.
Hometown
Hometown draws its label from the colours of the current Scotland home kit. It is a golden lager at 4.2% ABV, light, toasty and refreshing, brewed with classic Tettnang hops, a touch of Vienna malt for depth and wheat for texture. Clean, easy-drinking and exactly the style of beer you want in your hand at kick-off. Hometown is gluten-free and vegan friendly, available as a 4 x 330ml pack in Aldi and in Fierce Bars.
Iron Brew
Iron Brew takes its inspiration from the away kit and is something altogether more Scottish in character. Fierce calls it a Cooler at 4.5% ABV: a lightly brewed beverage made with pure Scottish water, pale malted barley and a hint of hops, carrying a flavour that will be immediately familiar to anyone who grew up in Scotland. Light, crisp and unmistakable. Iron Brew is gluten-free and vegan friendly, available in 440ml cans from Scotmid stores, fiercebeer.com and Fierce Bars.
Fierce IPA
Fierce IPA pays tribute to the legendary retro 1990 kit, the deep purple strip worn by so many fans when Scotland last beat Sweden at Italia '90 and one of the most recognisable jerseys in Scottish football history. It is a modern IPA at 5.0% ABV, brewed with Mosaic and Citra hops on a base of Pale, Cara and Crystal malt. The aroma opens with orange, pine and caramel. On the palate it delivers juicy nectarine and bittersweet citrus zest, finishing bright and clean. Fierce IPA is gluten-free and vegan friendly, available on draught at Mitchells & Butlers venues across Scotland and in 440ml cans from Lidl, fiercebeer.com and Fierce Bars.
Why three beers inspired by three different Scotland kits?
Scotland's relationship with football is an accumulation of moments, worn on the back of shirts for generations.
The current home kit is the present tense. It belongs to this squad, this tournament, this summer. Hometown is the beer for the here and now, a lager you could drink watching any match anywhere in the world, but which tastes better if you know what it means for Scotland to be in it.
The away kit is for the fans who never stopped believing through the lean years. Iron Brew acknowledges that Scotland has its own culture, its own taste, its own sense of what a celebration looks like. The flavour does not need explaining to anyone who has ever spent time here.
The 1990 retro kit is folklore. That shirt carries the weight of one of the best performances Scotland ever produced on the world stage. A win over Sweden at the 1990 World Cup, when the side was managed by Andy Roxburgh and included players who are still spoken about with reverence by supporters old enough to remember. Fierce IPA is the beer for that match, that memory and that shirt.
Who designed the labels?
All three labels were designed by Rob MacKay, Head of Creative at Fierce Beer. Rob drew directly from the visual language of each kit.
On the 1990 third kit in particular, Rob had this to say: the kit colours are so recognisable that you do not need to say much else. That is exactly right. The purple is the point. The restraint is deliberate and confident, which is precisely the kind of creative decision that results in labels worth keeping.
All three are limited releases and we are not telling you how many there are. What we will say is that if you want them for your Scotland memorabilia collection, or you just want something to crack open when the final whistle goes, do not hang about.
Where can I buy Fierce Beer's Scotland World Cup collection?
All three beers are available from 8 June 2026 through the following channels:
Hometown (Golden Lager, 4 x 330ml)
- Aldi nationwide
- Fierce Bar Aberdeen
- Fierce Bar Edinburgh
- fierce beer.com
Iron Brew (Cooler, 440ml cans)
- Scotmid stores across Scotland
- Fierce Bar Aberdeen
- Fierce Bar Edinburgh
- fierce beer.com
Fierce IPA (Modern IPA, draught and 440ml cans)
On draught:
- Mitchells & Butlers O'Neill's, Nicholson's and High Street venues across Scotland, including O'Neill's in Aberdeen, Tennents Bar in Glasgow and The Last Drop in Edinburgh.
In 440ml cans:
- Lidl across Scotland
- Fierce Bar Aberdeen
- Fierce Bar Edinburgh
- fierce beer.com
Scotland's World Cup fixtures: when to have one ready
Scotland open their Group C campaign against Haiti on 13 June in Boston. Morocco follow on 19 June and Brazil on 24 June. That is three matches, three chances, and more than enough reason to make sure the fridge is stocked.
Fierce IPA is on draught in pubs across Scotland. The cans travel. Hometown is made for a sofa with the curtains shut and the match on. Iron Brew is for anyone who wants to feel, very specifically, like they are in Scotland even if they are watching somewhere else entirely.
Scotland are back. Fierce Beer is ready. The only thing left to do is pick your beer.
