Founders Dave Grant and David McHardy left careers in the oil and gas industry to pursue something they believed Scotland was missing: bold, uncompromising craft beer inspired by the hop-forward intensity of American West Coast brewing.

The first commercial brew rolled out on 3 May 2016. Less than a decade later, Fierce Beer operates a state-of-the-art production brewery in Dyce, Aberdeen, with bars in Aberdeen and Edinburgh, and beer on the shelves of supermarkets across the UK.

At Fierce Beer, every recipe is built for maximum flavour, but never at the expense of accessibility.

We don’t believe anyone should be sidelined by dietary requirements. By making the majority of our core range Certified Gluten-Free and Vegan-Friendly, we’ve ensured that Fierce flavour is accessible to everyone, without ever losing the body or character of the brew.

The core range spans styles for every occasion, from Fancy Juice, a tropical hazy IPA, to Cerveza, a crisp Mexican-style lager built for everyday drinking. For those who want to go deeper, the Very Big Moose (VBM) imperial stout series, aged in whisky barrels, has become one of the most anticipated and collectible releases on the UK craft beer calendar. VBM isn't just a beer; it's a cult classic. These barrel-aged Imperial Stouts are so highly anticipated that recent releases have sold out before they even hit the official launch date.

In 2024, Fierce defined a new category entirely with the Fierce Beer Cooler range. Applying craft brewing precision to a lighter, fruit-infused base, the range produced standout hits including Fierce Iron Brew and Fierce Peach. Both rapidly gained a following across the UK and continue to bring exciting craft innovation to new audiences.

Fierce Beer is available nationally through Tesco, M&S, Aldi, Co-op, Morrisons, Asda and Waitrose.

Fierce Beer is exported to Europe, Canada, and the Far East.

In Aberdeen and Edinburgh, we operate our own bars:

Fierce Beer Aberdeen: The flagship bar in the heart of the Granite City, serving the full range on draught and in cans.
Fierce Beer Edinburgh: Twenty-plus taps of fresh Fierce craft in Scotland's capital.
The 1983 Lounge: a unique hospitality partnership with Aberdeen FC, named in honour of the club's historic treble-winning season.

Join us on 11 April 2026 for the Northern Lights Beer Festival: Fierce Beer's annual homecoming event, held at Aberdeen's Music Hall. Following a sell-out debut in 2025, the 2026 festival once again brings together 12 of the UK's finest independent breweries, including Northern Monk, Cloudwater, Beak, and Holy Goat. Get ready for a one-day celebration of craft beer culture.

You'll find us pouring at festivals and events across the UK throughout the year, follow us on social media to stay up to date.

Fierce Beer is Aberdeen-born, independently owned, and built on the belief that great craft beer should be bold, inclusive, and exciting. Whether you're a lifelong stout drinker, a hazy IPA obsessive, or a new convert to the Cooler range, you’re already part of the Fierce Family.