Following on from the launch of the Fierce For Good Foundation, we are incredibly proud to announce that the first beer released under our brand has officially hit the shelves of Sainsbury’s stores across the country. This IPA Plants Trees is more than just a new addition to our lineup; it is a beer with a purpose.

By picking up a can during your weekly shop, you are directly contributing to environmental restoration. Sales of This IPA Plants Trees enable a percentage donation to the Fierce For Good Foundation, which was established to use our beer as a force for positive change.

Real Impact for UK Woodlands

We are delighted to share that the Fierce For Good Foundation has already made its first official donation. These funds are being put to work immediately to support UK woodlands and the protection of native forests. This milestone marks the beginning of our long term commitment to biodiversity and habitat restoration across the country.

What is in the Can?

While the mission is incredibly important to Fierce, we have also made sure the liquid inside is equally exceptional. This IPA Plants Trees is a premium hazy IPA designed to be both complex and highly drinkable.

Technical Profile:

• Appearance: Hazy gold
• Aroma: Ripe mango, papaya, and lime zest
• Flavour: Juicy and bittersweet with a clear citrus backbone
• Mouthfeel: Light and smooth
• Malt: Pilsner, oats, and wheat
• Hops: Citra, Krush, and Strata
• Yeast: London Fog

Find it Today

You can find This IPA Plants Trees in the craft beer aisle at Sainsbury’s stores nationwide. Every purchase helps us grow the Fierce For Good Foundation and increases the support we can provide to essential environmental projects.

Thank you for helping us turn great beer into a force for good. Next time you are in the aisles, look for the hazy gold pour that makes a difference.