Web, email, social and the best beer festival in Aberdeen
Your brand in front of 1600 happy people
We’re seeking sponsors who share our vision: delivering a world-class beer festival for our 1,600 annual visitors and driving trade for Aberdeen’s local shops, hotels, venues, and restaurants.
Let’s show Aberdeen the caliber of event its city center deserves.
Know a business that should be part of it?
ABOUT NORTHERN LIGHTS BEER FESTIVAL
Now in its third year, Northern Lights has rapidly evolved into a flagship festival on the UK craft beer calendar.
Proven Demand:
Two consecutive years of 100% advance sell-outs.
Iconic Venue:
Hosted at Aberdeen’s historic Music Hall.
Industry Acclaim:
Highly regarded and actively backed by top-profile breweries nationwide.
WHY SPONSOR THIS FESTIVAL?
Proven demand, not projected demand.
A festival on an upward trajectory, in reputation, reach, and scale.
A brand-safe, high-quality environment backed by Fierce Beer’s own reputation.
Built-in social impact: Includes a contribution to the Fierce for Good Foundation, Fierce Beer’s social and environmental giving-back initiative, at no extra cost to you.
FIERCE FOR GOOD FOUNDATION
A fully transparent, employee-driven initiative
Every penny raised accounted for and reported quarterly
Donations split between local causes and national charities
Currently partnered with Rewilding Britain
New partnerships with nationally-recognised charities in development
THE OPPORTUNITY: AUDIENCE & REACH
100% advance sell-through, two consecutive years running (2025 and 2026).
£29 average spend-per-head within a single 4.5-hour session.
Broad, diversifying demographic: 18 to retirement age, historically craft-beer-core (male-leaning 25 to 55), balance shifting year on year.
1,600 attendees, third consecutive year at Music Hall, with growing national and international brewery and visitor pull.
13,300+ email subscribers (38.03% average open rate) and 22,000+ Instagram followers (4.5% engagement by reach).
What about the breweries?
Who poured last time?
12 of the most exciting breweries in the UK.
- Northern Monk (Leeds)
- Rivington (Chorley)
- Tartarus (Leeds)
- Cloudwater (Manchester)
- Elusive (Wokingham)
- Bullhouse (Belfast)
- Beak (Lewes)
- Siren (Wokingham)
- Holy Goat (Dundee)
- Emperors (Coalville)
- Attic (Birmingham)
- Lost Cause (Wakefield)
2027 Brewery announcements will begin in October 2026
SPONSOR TAKEAWAY:
A CAPTIVE, HIGH-SPENDING, GROWING AUDIENCE WITH PROVEN DEMAND AND GENUINE REACH BEYOND
THE NORTH-EAST.
