SHOW US YOUR CANVAS: WIN WITH FIERCE BEER x NUART

We’ve left you a blank space on the can label of "Poetry Is In The Streets" for a reason!

It’s time to unleash your inner street artist. We want to see your unique take on this year’s theme right on the blank wall of our latest can art. Whether it’s written words, a sketch, a doodle, or any other masterpiece, get involved and make it your own.

HOW TO ENTER

1.  GET CREATIVE: Add your own artistic take to the blank wall on the Fierce Beer can art.
2.  SNAP & SHARE: Take a photo of your masterpiece.
3.  TAG TO WIN: Post it to your socials and tag both @fiercebeer and @nuartaberdeen.

THE PRIZES

We are giving away 3 x £10 Gift Vouchers for the Fierce Beer website Winners will be drawn at random by the Fierce Beer team on 27th April, 2026.

TERMS & CONDITIONS

1. The Promoter

The Promoter is Fierce Beer Ltd, 60 Howe Moss Terrace, Aberdeen, AB21 0GR, Scotland, UK.

2. Eligibility

  • This competition is open to residents of the United Kingdom aged 18 years or over.
  • Employees of Fierce Beer Ltd, NUART, their families, or agents are not eligible to enter.
  • By entering, you agree to be bound by these terms and conditions.

3. The Competition Period

  • The competition is open now and closes at 23:59 GMT on 26th April, 2026.
  • Entries shared after this time will not be valid for the draw.

4. How to Enter

  • Entry is via social media (Instagram or Facebook). 
  • You must share a photo of your "take" on the blank can art wall.
  • Crucial: You must tag both @fiercebeer and @nuartaberdeen in your post or story. If your account is private, please send us a DM of your entry so we can see it!
  • No purchase is necessary to enter or win. 

5. The Prize

  • Three (3) winners will each receive a £10 Gift Card prize (delivered via digital voucher).
  • Prizes are non-transferable and no alternatives will be offered.

6. Winner Selection & Notification

  • The three winners will be drawn at random on 27th April, 2026.
  • Winners will be notified via Direct Message on the platform they used to enter. 
  • If a winner does not respond within 7 days, Fierce Beer reserves the right to select an alternative winner.

7. Data Protection & Publicity

  • By entering, you grant Fierce Beer and NUART permission to share your artwork on their social media channels.
  • Personal data will be processed in accordance with Fierce Beer’s Privacy Policy.

8. General

  • This promotion is in no way sponsored, endorsed, or administered by Instagram or Facebook.
  • Fierce Beer reserves the right to cancel or amend the competition due to unforeseen circumstances.

Please Drink Responsibly. Visit drinkaware.co.uk for the facts.

 

 

 

 

 

 

 

 

 


# New 7.2% Hazy IPA: Find 'Plume' Exclusively in 250 Asda Stores Nationwide

From **13 April 2026**, our latest premium release, **Plume**, lands exclusively in 250 Asda stores across the UK. This isn't just another addition to the shelf; it is a 7.2% Hazy IPA designed to showcase the technical skill and independent spirit of Fierce Beer.

## What is Plume? (ABV: 7.2%)
Plume is a masterclass in texture and hop-forward brewing. We’ve selected a specific malt bill to create a mouthfeel described as "soft as vapour". This pillowy base provides the perfect canvas for a trio of iconic hop varieties:

* **El Dorado:** Delivers bright, tropical fruit-forward sweetness.
* **Galaxy:** Adds depth with notes of peach and a slightly resinous edge.
* **Citra:** Pushes the profile into classic, juicy citrus territory.

The result is a full-strength, 7.2% ABV craft IPA that balances stone fruit and melon with a sophisticated, resinous bitterness.

## Strengthening the Strategic Partnership with Asda
This launch marks an important expansion of our relationship with Asda. Following our inclusion as the **first and only Scottish brewery** in the Asda "Collab Collection" with our West Coast IPA, Plume represents our next step in bringing high-end craft beer to a national audience.

> "Partnering with Asda gives us the perfect stage to showcase the innovation and technical skill that define Fierce Beer. With the launch of 'Plume,' we are bringing an exciting, world-class Hazy IPA to a national audience, proving that independent craft beer can be both incredibly bold and widely accessible." — **Dave Grant, Managing Director**

Asda has shown a genuine appetite for independent craft beer, and we are proud to be a market-leading partner within their rotating premium range.

## From Aberdeen to the National Stage
Founded in **Aberdeen in 2016**, Fierce Beer has grown from a local operation into one of the UK’s most decorated independent breweries. While our scale has increased, our brewing philosophy remains unchanged: we brew the bold, flavour-packed beers we want to drink.

The national rollout of Plume in 250 stores is a testament to the growing demand for authentic, independent Scottish brewing.

## Product Availability & Details
* **Product:** Plume Hazy IPA (7.2% ABV)
* **Release Date:** 13 April 2026
* **Format:** 440ml Cans
* **Location:** Exclusive to 250 Asda stores nationwide

**Connect with us:** If you pick up a can, share your experience. Tag us on Instagram **@fiercebeer** and let us know your thoughts on our latest Hazy IPA.